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A Tokyo native, Hiromichi Ochiai grew up and studied in Tokyo. He worked at the textiles company Guildwork for eight years as an assistant to the brand NGAP. Finally, in 2007 he achieved his childhood dreams with the launch of his brand Facetasm. In 2016 he showed in Paris for the first time, going on to win the LVMH Prize, and was lauded by Karl Lagerfeld, winning Facetasm international fame in the fashion industry.


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