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Mira Mikati

Infectious and whimsical. Lebanese-born, and Paris-raised, Mira Mikati was involved in fashion from the age of 17. Her first line was instantly picked up by influencing stores but she put it on hold in 2004. Mikati then started what became a regional fashion hub in Beirut, Lebanon called Plum and adapted to the ever turbulent political environment. She slowly had the urge to get back into design so Mira rebooted her classic brand. This burst of creativity made her unstoppable and put her back on the design map. In 2015, Mikati came back to the fashion scene with a whimsical and fun brand with the aim of creating smile inducing fashion and resisting the idea of sartorial conventionality.