Back in August of 2017, the LA Times called out Robertson Blvd as being in dire need of a makeover, whilst LA Mag Declared it outright over. Well, PERI.A is the comeback kid new on the block - 146 to be exact.

Once the pin in every it girl’s map, Robertson was lined with the most infamous boutiques in town - a mecca for LA’s style disciples. But after a heap of high profile retail drop-outs, who enrolled at Melrose or Rodeo, Robertson has battled to keep its rep. Now its status is about to be reinstated. PERI.A is here to usher in a new wave of fearless fashion, bringing the shopping experience back to LA and home to Robertson.